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If you’ve been looking to reach new audiences, attract partners, investors and even talent to advance your business this year, then you should focus on creating a good business event. Unfortunately, coming up with the right business event can be challenging, especially for someone who’s not well-versed in the field of event creation and management. Even so, inexperience should not be a reason why you shouldn’t create a rewarding business event.
With a little help, your event can be the best one you’ve ever created. Follow the tips below to increase your chances of creating an excellent business event in 2021.
Understand the event’s purpose
Before anything, you need to clarify why you’re creating the event in the first place to have a sense of direction. Are you looking to attract investors? Do you want to get new customers? Maybe you’re looking to launch a new service.
Once you clarify the reason behind the business event, communicate it clearly to everyone who is meant to attend it on behalf of the business. For instance, if you’re looking to launch a new service and attract new investors, make sure all the people who will be talking to the attendees understand that clearly. This will help them be prepared, focus their efforts and become more productive.
Invest in attendee engagement
You might be looking to create an event lasting anywhere between a few hours and an entire day. Before you plan anything, you need to keep in mind the fact that hour-long talks or presentations can wear out your attendees and create attention lapses. Besides segmenting your talks to incorporate time-outs, you need to utilize practical forms of engagement to keep your attendees focused.
Firstly, you can utilize the low-effort and high-impact activities known as word clouds. They are usually great when it comes to increasing participation and concentration among the attendees. In this case, prepare engaging questions that have very short answers. Here’re a few examples:
• How were you feeling when you entered the hall?
• How can you describe this year in a single word?
• Do you really have a measurable goal in 2021?
Secondly, you need to invest in an experienced event speaker, whether your event is virtual or in-person. Great event speakers know that it’s their job to keep the crowd engaged and refreshed, and are usually skilled when it comes to increasing engagement. Therefore, look for a reputable speaker or MC to increase your odds of having a successful event.
Look for the right venue and services
First impressions matter a great deal in all aspects of life. You should aim to create a positive mood and optimism among your guests when they first arrive by selecting an ideal venue. Whether your plan is to host a drinks reception, an intimate dinner or something similar, the space you choose should match the occasion and provide everything that may be required.
If your budget is a bit tight, you host the event in-house. All you need is to work with the right people, such as florists, caterers and tech experts, to create the right atmosphere. Make the space as comfortable and practical as possible for the guests. Some of the things you can do to make sure this happens is installing quality lighting and sound, using comfortable chairs and serving good food.
Delegate certain details
Many business owners and managers have a problem delegating many functions. It’s a difficulty that you’d find yourself dealing with because you fear failure, trust less, or fear losing control. Unfortunately, poor delegation often leads to a myriad of issues, including burnouts, inefficiency and low productivity.
When it comes to event planning and execution, you cannot afford to handle too many tasks.
If you want things to run smoothly and quickly, get a professional team with different skills to handle the different facets of your event planning and execution. As you determine the fine details of your business event, determine the people who will be responsible for every task and let them know what you expect from them. Delegating is often as simple as getting a professional to help.
Granted, there are many ways to create an excellent business event in 2021. As you can see, they’re often all about making the correct decisions and being organized. If you want to boost your chances of creating an excellent business this year, implement the tips above.