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As an entrepreneur, marketing your startup is both exciting and unnerving. While there are plenty of free and premium marketing options available to you, knowing how to use those resources will determine how successful your marketing efforts will be for your business. Here are a few tips that will help you make the most out of your marketing strategy as you launch your startup.
Make Sure News is Easy and Convenient to Find
Another necessity for every business is that of a blog, which you should be posting to on a regular basis. While using keywords and authoritative links will help you rank higher in searches, your own customers should be able to find new blog posts without having to look for them. The best way to do this is to send them notifications that alert them to new content. For example, if you’re a realtor, you can send links to your blog posts in text message or include them in real estate newsletters. This helps them read your post in their own time by clicking on the link when they have time to read your content.
Consider How to Market Your Startup
One of your earliest considerations is in how you’ll present your products to consumers through your marketing attempts. It’s not enough to offer a cheaper or better product than those your competitors are offering. If you want their customers to try your products, you’ll have to explain why consumers should switch to your brand. Typically, this involves describing or exhibiting the benefits of using your products. What will your product do for consumers that similar products from other brands won’t do? That’s the question you have to answer in your marketing campaign.
Learn From Your Customers
One of the basics of digital marketing is to maintain social media profiles, and post to those profiles on a consistent basis. However, if you’re not reviewing comments on your posts and responding to your followers, you’re missing out on one of the greatest marketing resources you have. In reading what your followers say on your posts, you can learn what is and isn’t working with your startup. For example, if a large number of people comment that your business’ customer service is rude or unhelpful, it may be worthwhile to re-examine the training you’re providing to your employees. While you don’t have to feel subjugated to your customers, you should consider their feedback in improving the services you provide.
It’s Never Too Soon to Start
It’s common practice for entrepreneurs to delay marketing their startups until their launch date. They delay because they assume that marketing will do little good until they actually have products on the market, but that’s a myth that you should defy. Starting your marketing campaign early can benefit you in a couple of different ways. First, it will help you build up a positive brand image for your startup before you launch it. Second, you can generate buzz around your products to get consumers anticipating the launch of your business. By the time you do launch your startup, a recognizable brand image combined with product excitement will give you a more successful opening day.
Track Your Ads
You should be able to track every marketing resource you utilize as a means of measuring your marketing success. One of the best ways of doing this is to offer a discount via a coupon that contains a code, whether it’s a print or digital coupon. This will help you track where the customer obtained the coupon to help you measure which marketing attempts are the most successful. You can also use data analytics software in the same way. Tracking this type of data will help you determine what type of marketing reaches more consumers. It will also show you what marketing attempts are failing so you can divert that advertising money towards more effective marketing tools.
Even if you choose to hire a marketing firm to help you promote and advertise your startup, you should engage in digital marketing practices in your own time. The key to any successful campaign is repetition, which means spending just an hour or two of each day engaged in marketing your startup will ultimately have positive effects for your brand.