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Customer engagement is constantly evolving. With so many new ways and resources to engage consumers today, it’s very difficult to figure out which one is truly most beneficial to your company.
So without further ado here’s a list of effective tools to keep your consumers engaged and keep with your brand for years to come.
Social Media
One of the best ways to get your brand and/or products known is through social media. This is why many businesses are now jumping on the social media bandwagon – to gain an edge over their competitors. Here are a few ways to get your business or products noticed:
Use Twitter or Facebook to send out a tweet or post, adding content or a link to a blog post. There is also social news feeds that can help you spread the word about your company – by reading it or leaving comments – and this is especially useful for small businesses.
Use videos to engage your audience. These videos are fun and entertaining, and your viewers are often willing to try a new product or try your new service because they enjoy the way you tell your story. A video is a powerful marketing tool that has the potential to spread to a much larger audience.
If you own a Facebook page, make it easy for your followers to see the information and events you’ve scheduled for them. By scheduling special “like” or comment-ins, you can engage your audience and build a relationship with them.
Blogging
Create an engaging blog with relevant articles and a few original videos or photos. Not only can your content to attract your readers, but it will also help you reach out to those with whom you do not necessarily have contact with.
Face to Face
The most important way to get your customers to listen to you is to talk to them face to face. Even if you have a virtual presence on the Internet, your customers still want to meet you in person.
So make sure your company has an office near a store, a coffee shop, or someplace where your customers are likely to pass through. To keep in touch with your customers, create a mailing list, and follow up with them regularly.
Build an App
One of the best ways to keep customers coming back is to provide quality products and services, and value for money, but there is a challenge in small businesses. They’re often underfunded and under the gun for advertising. One way to make it work for them is to make an app so that your customers can have access to you right in the palm of their hands.
You could hire a web design company or even find the best app development software for you and your business by a simple Google search to create a professionally designed app with lots of content that appeals to your niche. Use social media as a marketing strategy to expose your business to a wide audience – both potential customers and clients who might want more information about your products or service.
Small business owners should pay careful attention to the content on their apps. Make sure they’re visually interesting. Make sure they’re informative and give a reason to read through your pages – whether it’s a short, informational post or a video or photo – so you can get the most out of your website.
As you can see, social media marketing is an effective strategy for growing your business online – even for small businesses. It doesn’t take an expert to make your company successful, but it certainly doesn’t hurt to educate yourself a little more about the business model.