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As a business owner, you’re looking for creative ways to boost your marketing game and attract new customers. A steady flow of new clients is the key to growing your company. Getting more customers for your business can seem overwhelming. However, it doesn’t have to be.
If you’re looking for ways to fulfill your company’s vision, this article is for you. In this article, you will learn five creative ways to get new customers to notice your business and retain the already existing ones.
1. Social Media Marketing
If you haven’t opened a social media account for your business, you’re missing out on great opportunities. Social media is a powerful tool to engage with your current customers. Additionally, it also a great way to drive new clients to your business. Social media allows you to show your more personal side while proving you’re an expert.
Social media contests are a great way to attract new clients. They help boost traffic to your website, thus increasing your reach. If you have already built a targeted and extensive social media following, it’s time to invest in social ads. Most social media sites offer ways to pay for increased clicks, views, and engagement. Using ads to promote new offers is a great way to attract new subscribers.
Remember, the first impression of your business will determine if a buyer is going to buy or not. Using quality photos for your social media page is essential. However, don’t neglect your physical location appearance. Once a customer has decided to visit your business, you want to make sure that the shopping environment represents the quality of your product and brand. Use a lightbox frame to increase the visibility of your graphics and captivate consumer attention.
2. Email Marketing
Social media is an essential marketing strategy. However, when it comes to converting individuals to customers, the mailing is the way to go. Most people think that email marketing is outdated or dead. However, it’s very much alive and effective.
Unlike social media, where not everybody has an account, the majority of web users have emails. When investing in email marketing, it’s essential to research primary reasons clients may unsubscribe from your mail list. Wrong emails can quickly put off your consumers.
Personalized emails are a great way to show your client that you care. When harnessed correctly, email marketing can help you attract and retain new customers. With a great team and a well-planned strategy, email marketing can help your company reach its goals.
Thanks to the rise of smartphones majority of people check their mails daily. What better way to put your content in front of individuals who need it the most? Including videos in your email content can come in handy.
3. Ask for Referrals
Word of mouth is the most effective marketing strategy. Customers who receive great social media care are more likely to recommend your brand. The same is true with poor social media care. Once you’ve gained your customer’s loyalty, it’s time to ask them for referrals. Although some will do it organically, some will want something in return. Set up a customer referral program to offer discounts/ gifts in exchange for new customers.
4. Video Marketing
Video marketing is versatile. Thus, your videos can be used on social media, podcasts, websites, and blogs. The introduction of smartphones has led to more people interacting with videos compared to before. Videos allow you to share your business story as well as the story of the team behind it.
Ensure that your videos are entertaining and educational. Post a video illustrating how to use a specific product you’re selling. The good news is the production of videos is now easier and cheaper than ever. For a small company with a small marketing budget, a smartphone and free editing software can get you the results you’re looking for.
5. Discounts and Gifts
Everyone is looking for ways to save some money. No one can resist a discount. Discounts and gifts help lure customers to your business. New customers view discounts as a way to lessen their risk of trying a new brand. Since discounts and gifts have a limited time, they create a sense of urgency for consumers.
Customer happiness equals customer loyalty. Making your customer happy is key to a successful business. Respond to customer feedback, whether positive or negative. Remember, an apology can go a long way. Honesty is vital when dealing with your consumers. Ask for their suggestions and implement them whenever possible.