10 TikTok Features And Hacks To Increase Your Marketing Growth In 2021


Nowadays, most people spend their time on different social media platforms like Instagram, Twitter, Facebook, etc. TikTok is one of the most overused social platforms in the world. It has now gained 800 million active users per month, and at least 500 million users use this platform on a daily basis. 


There Are several brands, influencers, marketers, and celebrities who use this platform for uploading creative and engaging content. 


So, if you want to figure out the most powerful marketing strategies on TikTok, keep reading this article to know all about TikTok and its amazing features! It will help you to enhance your brand to loyal followers. 

TikTok Marketing Hacks To Build Exposure:

1. Be Unique To Build Connections 


If you want to run a successful marketing campaign on TikTok, then you need to be unique and authentic. Even being authentic is one of the best strategies to build your brand enhancement and get more visibility. 


So, you don’t push sales and find the best ways to make fun and creative content that establish your brand to many people. There are tons of content live and die on TikTok every day. Most people upload the same type of content, but you can quickly go viral on this app if you share unique content on your TikTok. 

2. Promote Hashtag Challenges 


Hashtag challenges are highly popular on TikTok, and it is an excellent way to generate brand awareness. Challenges are a kind of task brands ask people to perform and tag them by using specific hashtags. It is the best way to grow your TikTok account and connect with loyal followers. 


The challenge concept is simple but more effective on TikTok. Everyone on this platform can create or participate in challenges through a single click. TikTok allows you to search and find trending challenges on the discovery page. 


Hashtag challenges are a great way for brands to promote new products and services to a huge audience and increase brand awareness. 

3. Use TikTok Influencer Marketing


TikTok influencer marketing is the significant market to partner with a popular person to drive more engagement within a short time. As with any influencer marketing, you should find the perfect campaign that is relevant to your brand. 


Once you’ve found the right influencers, you can contact them and create a strong campaign. But, before reaching out, you have to ensure the influencer has a loyal following and a good content strategy. 


Most marketers use influencer marketing and promote their brand with the huge people who influence their potential customers. Thus, you can use this strategy for your brand, which can help you build a productive customer relationship. 

4. Follow TikTok Trends 


Do you know trends can be fast moving on TikTok? 


Yes, TikTok is the trendiest platform in the social media world. TikTok offers different features for marketers to engage their audience. Trending and current events always get a better outcome on this app. So, keep your mind on trending content and hashtags. 


If you’re promoting your brand with a trending format, you can quickly increase your brand’s popularity. But don’t make videos of everybody else, so find a way to create videos for your own thoughts. 

5. Use TikTok Ads To Promote Your Brand


TikTok offers several options for brand promotion, and TikTok advertising is a great hack to reach your marketing goals. TikTok offers a formal advertising system that makes it easy to promote your brand on the platform.


Here are few types of ads: 

  1. In Feed Native Videos: 

It is the traditional advertising option on TikTok, and you can use them in multiple ways. You can include your website links and order now buttons on this ad. 

  1. Brand Takeovers: 

It is the purest advertising method on TikTok, and it gives guaranteed results. Because it takes only one brand per day per category. Moreover, you can add a mixture of images, GIFs, and videos and link to your landing page and hashtag challenge. 

  1. Hashtag Challenge Ads: 

This is a banner ad, and it takes the user to the instructions and rules page. You can use this ad to reach your target audience and able target specific customers. 

TikTok Features: 

6. TikTok Me Screen


When you open the TikTok app, you can see the “Me” option at the button right corner. That is the profile of your TikTok account, and it will help to give short information about yourself and your business. If you constantly optimize your TikTok profile, you will receive potential followers to your account. 


The TikTok profile screen shows,

  • Who follows you

  • Who you follow

  • Your favorite videos

  • The total number of likes on your videos

  • Your linked social media accounts like Instagram, Twitter, and more. 


On the TikTok profile, you can add a unique username, profile image, short bio, and clickable links to directly invite the audience to your website. 

7. TikTok For You Page 


For You page is the front and landing page of TikTok when users open the app. It is an endless stream of short form videos based on your past activities on the app. On TikTok, the For You page reflects videos unique to each other such as your interest, taste, and more. 


If you upload high quality videos on your TikTok account, your videos will get the opportunity to appear on the TikTok “for you” page. It is a great feature for obtaining TikTok likes & views for your posts and showing products to your loyal followers. 

8. Use TikTok Filters And Effects 


TikTok provides endless features for creators to show their brand to a high number of followers. TikTok filters and effects can help you to present your videos as more authentic and attractive. It can also give a unique look and feel to your TikTok videos. 


Here are some useful editing features on TikTok;


  • Trending

  • Editing

  • Beauty

  • Funny

  • Animal

  • World

  • New


TikTok’s green screen effect allows you to replace your video background that grabs wider attention. TikTok offers default green screen effects, and you can use them on your videos. Elsewhere, you can add images directly from your phone gallery. 

9. TikTok Duet Feature 


Duet is the trendiest and engaging feature on TikTok that allows you to build collaboration on TikTok by recording your own videos. Duet videos appear in a side by side format, such as the other person’s video appears on the left side and your videos appear on the right side.


How to make a TikTok duet video: 


  • Go to the TikTok app and find the video you want to duet for.

  • Tap the share icon at the bottom of the sidebar menu. 

  • Select the duet option at the bottom of the share menu. 

  • Hold the red button at the bottom of the screen and start recording your video. 

  • Tap the checkmark icon if you finished the duet. 

  • Check your duet and edit it. 

  • Upload your duet on TikTok.

10. Use Slideshow Maker 


TikTok slideshow maker helps to create multiple videos into one editable slideshow. You can use this feature to create a unique collection of memories in the form of videos. 


If you’re an active user of TikTok and want to become familiar with other TikTok users, you can make engaging slideshows that grab your audience’s attention. Here are the simple methods to make a slideshow video: 


  • Open the TikTok app on your mobile device. 

  • Tap the + icon at the bottom of the screen.

  • Select the upload icon at the button right corner of the screen. 

  • Choose the videos you’ve to add to the slideshow. 

  • Click the next button to preview your video. 

  • Select your posting type and tap post. 

Author Bio


Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at!

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10 TikTok Features And Hacks To Increase Your Marketing Growth In 2021