What is video content? You must be interested in the stages in creating video content. Making videos can break down into some steps: drafting, storyboards (video design), storyboards, and video polishing.
Video content must pass the drafting process. In other words, drafting must include elements that can make your audience interested in your video.
Want to know more about how to create engaging video content? Here’s an explanation and some ways to make enticing video content.
What is Video Content?
Video content is one of the factors in an animated video/explainer. Explainer videos are campaign videos used by companies to market their services/products to other companies.
When drafting, it is necessary to prepare interesting video content so that the explainer video results get many viewers.
Why Is It Important?
The existence of video has now become a mandatory content format that must always be there for online businesses. Based on several researchers’ facts, 2020 will be the year online business drivers will maximize video content for their marketing strategies.
Today, Youtube is the largest video platform in the world. Based on research, people spend more time watching Youtube. People will watch 1 billion hours of video on Youtube in a day.
Regarding its benefits as an online business, 72% of consumers would rather watch a video about a product than have to read its description. It’s one of the reasons why video marketing is essential.
Also, based on research that says that 90% of consumers state that the presence of a video will help them decide to purchase a product. So, this video will help consumers be more interested in the products you will sell.
You can try the tips and tricks below.
How to Create An Enticing Video Content?
It just so happens that you need to consider many stages in creating video content. Whether you want to create a live-action or animation video content, the factor that must be considered is visual, audio, and message implied in the video.
Cover The Audience Interests’
The first question that will arise when watching your video is what message do you want to convey to the audience or people who want to see the content of your video?
This point is essential because determining the theme before execution in making a video will affect the audience’s reaction. If in the making of the video only in deciding the music and message to be conveyed.
When asked by the audience what factors affect the content of the video, it makes the video interesting to watch. Audio and text were when the video has good audio. The audience will see that the video makes the reader interested.
Content strategy includes topic selection, content format, writing success, design, and promotion to improve your business. In making video marketing, you must apply what is called strategic content.
You can take this from feedback from the target audience you have chosen. Utilizing input from the target audience will make it easier for you to improve content strategy, essential for business progress.
Apply The SEO Video Concept
Implementing video SEO is very important so that the marketing strategy that you do gets maximum results. It would help to create a video file name using video SEO before uploading it.
Here you can play with the appropriate keywords suitable for your product. The right keywords and according to the product will make it easier for others to find your product.
You give a name to the title, but you also have to determine the title of the video. To get good rankings on search engines, you must provide a title that matches the content of your video.
If you want to maximize the power of your videos, SEO videos must also have a closed caption. It can be a short description of your video. Closed captions will also help people who are looking for your video content.
When asked about the theme and the results of the video presented, it is essential to note that visual, audio, and text are the main factors so that the video can attract the audience’s attention.
In addition, the visuals produced must be attractive, such as aesthetics and themes that match the brand you want to stretcher.
Andre Oentoro is the founder of Breadnbeyond, an award winning animation company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: email@example.com LinkedIn: Andre Oentoro