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When you scroll through social media platforms or authoritative websites, you will inevitably see videos waiting to be clicked. Compared to texts or pictures, this type of content also has a higher chance to go viral.
In an era where the demand for online videos is at an all-time high, today’s savvy marketers can’t ignore the potential of video marketing. From creating a short explainer video or video ads campaign, they make sure they leave no stone unturned when it comes to incorporating this type of content in their marketing mix.
More than 86% of businesses have now jumped into the video marketing bandwagon to boost their overall digital campaign strategy. No– video marketing is not popular because it’s a shiny, new trend. It gains a lot of attraction because it brings marketers results they’ve been expecting. Done right, video marketing can be an asset that helps businesses achieve their objectives.
Some of the reasons why video marketing is so powerful are:
Reason #1. Video can help you increase brand awareness
Videos are versatile and highly shareable mediums. It only takes a few clicks to spread them all over the internet. You can upload a video on YouTube and embed the link in other social media platforms.
That’s how videos can improve your online visibility. Not to mention that the Google algorithm loves videos. A website with a video is 53 times more likely to show up in the top pages of the Google result page.
Reason #2. It allows customers to understand your product or service better
As a marketer, you want to make sure that your potential and current customers understand what you’re selling. The more they understand, the more they trust you. You can use videos to illustrate how your product or service works, demonstrate how to use them, show what they really look like, or highlight its major benefits for your target audience.
Reason #3. You can create a connection with your target audience
At the end of the day, people buy from brands they trust. Video marketing can help you get closer to your prospective customers and establish a connection with them. At this point, it’s important that videos don’t just show how great your business is but also connect on an emotional level. Videos allow you to include human elements in your marketing mix, which can be very helpful in creating an emotional connection with your target market.
Reason #4. Videos are great for SEO purposes
One of the benefits of using videos for SEO is that they can help you rank higher in Google search results. This, in turn, can result in more website visitors and leads.
Videos also tend to keep people on your page for a longer time than text-based content does. And as we all know, Google loves websites with high dwell time.
Reason #5. You can track how well your videos are doing
Unlike other digital marketing channels, you can actually track how well your videos are doing. You can use video analytics to see how many people have watched your video, where they’re coming from, and what actions they took after watching it. This information is vital in determining whether or not your video strategy is working and needs to be tweaked.
There are many other reasons why video marketing should be a part of your business’s digital marketing mix. But those five reasons mentioned above should be enough to get you started. Another good news is that you can create professional-looking videos using affordable, easy-to-use video marketing tools.
However, just like any other marketing strategy, the most important thing here is to understand that there’s no such thing as an overnight success. Consistency and quality are key when it comes to video marketing.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro