Over-50s aren’t that different from everyone else when it comes to how they use apps, or their dating habits. So entrepreneur Charly Lester launched a dating app for the over-50s.
She says you don’t need to be in the target audience to understand what they need and launch a solution
Produced, filmed and edited by Dougal Shaw
This video is also part of a strand called CEO Secrets. You can also follow the series on the BBC News app by adding the topic ‘CEO Secrets’ in My News.