Whether you’ve just opened your business this year or you’ve owned a company for years, it’s important to know how to effectively market your products and services to customers. Marketing trends can change every few years, so you should know how to incorporate these trends into your business model to continue appealing to your customer base. To make sure your company attracts as many customers as possible, here are the top marketing trends of 2020 to utilize when promoting your business.
Most people use some type of social media these days, which is why it has become an integral part of marketing. However, even though millions of people use social media, it may be hard to tell how many people shop on these networks.
This means that shippable posts present a huge opportunity for companies since 72% of individuals who use Instagram have purchased a service or product on the app. A survey involved 4,000 Pinterest users revealed that 70% of these individuals use the app to find new, practical, and interesting items.
Social media makes it much easier for you to reach your consumers, whether you’re active on Instagram, Facebook, or Pinterest. If you have an e-commerce store or company website, you can create shoppable posts so that consumers can purchase the items they want directly from a post. This makes buying more convenient, which is an important aspect of customer service. These types of posts make the sales funnel shorter and encourage them to try new products. In 2020 and beyond, shoppable posts will likely be a standard in business marketing.
Customers are searching for new experiences each time they go online, which often means more interaction. About 91% of consumers are looking for more interactive and visual content. This is because interactive content stands out, keeps consumers on your website or social media page longer, and is shareable — which means when a follower shares your content, they are exposing your business to more potential customers. Since social media users enjoy this type of content more than any other, it’s essential to include interactive content in your marketing. This can include 3D visualization, short videos that request customer feedback, and surveys.
You’ve probably heard the phrase “content is king” throughout your time as a business owner. This is still true and will likely be a prominent marketing phrase even after 2020. When you create high-quality content, you’re showcasing the great things about your business and communicating with your consumers from the standpoint of an expert. Search engines provide your content to those who are searching for the products or services you offer, so you should continue to produce quality content regularly to retain and attract clients.
Consumers enjoy visual content, which means video should be a mainstay in your digital marketing plan for 2020 and beyond. Remember to include live video in your content. When you post live videos on Instagram and Facebook, your audience will watch about three times longer than they would if your video was recorded. In just one year, the daily watching time for live videos on Facebook has quadrupled. Live videos also offer six times as much interaction as recorded videos.
Personalization has been a huge marketing trend in 2020. Customers tend to ignore advertisements that don’t inspire or interest them. If a consumer doesn’t have a connection to the way you promote your business, they are not likely to make any purchases. This is why you should personalize all of your marketing content. A survey involving 1,000 people revealed that 90% of people stated that personalized marketing appealed to them. As a business owner, you should also know that 80% of people admitted that they would buy from a business that gave them a customized experience.
Marketers often used email lists, and these can be used to personalize the marketing process. Sending out emails based on a categorized list with customized messages performs much better than generic emails. Make sure you take the extra effort to connect with each of your customers in a way that is meaningful and relevant.
These marketing trends are likely going to continue well beyond 2020. Making these suggestions a part of your promotion strategy can help you build a loyal customer base, and these consumers are likely to tell others about what you have to offer.