How instant noodles became a million dollar idea


The Japanese have said they are the country’s greatest invention of the 20th Century – greater even than the Walkman or Tamagotchi. They are instant noodles, which were created in response to food shortages in post-war Japan and have since become a feature in people’s diets all over the world. Aaron Heslehurst tells their story.

Video journalist: Jeremy Howell


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