coronavirus impact: Chyawanprash sees boost in demand


MUMBAI: Chyawanprash, a Rs 700-crore market, has seen an average 30-40% surge in demand over the last one week, industry sources said. Patanjali Ayurved has pegged the growth in its chyawanprash portfolio at over 400% in one month, which is unprecedented.

Chyawanprash is a product which is otherwise mostly consumed in winter months and, as an industry source pointed out, this is perhaps for the first time it is seeing a huge offtake in March-April, following the spike in Covid-19 cases in the country. Given the disruption in supply chain, most players are putting in efforts to cater to the increased demand.


A thick concoction of herbs with the main ingredient being the Indian gooseberry (amla), chyawanprash is considered to be an immunity booster by proponents of ayurveda. A key reason for the increased demand for chyawanprash could be a recommendation from the ministry of Ayush on consumption of such products to boost immunity in the wake of the Covid-19 epidemic.

Dabur India marketing head (healthcare) Mukesh Mishra said, “We are witnessing strong growth in enquiries for Dabur Chyawanprash from across the country. Consumers are today seeking such products to protect themselves. We are now working towards ensuring uninterrupted supplies across markets and channels during the lockdown.”

Dabur is the market leader in chyawanprash, with a share of around 60%. Other players include Emami, Baidyanath and Patanjali. A Patanjali Ayurved spokesperson said the company’s chyawanprash has witnessed a growth rate of over 400% between March 6 and April 6 as compared to the preceding month. The increase in demand, said the spokesperson, has been for all its chyawanprash variants, that is, for winter, summer (‘Amrit Rasayan’) and also the sugarfree variant, which is preferred by diabetics.

“Due to the disruption in supply chain, we ran out of stock when demand increased. Now that the supply chain is getting back to normal, we are trying our best to make sure consumers get these immunity-boosting products,” said the spokesperson.

Looking at the growing demand, Dabur India has advanced the launch of a product based on the ‘tulsi’.


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