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A cash discount program operates by giving customers the option of paying with cash or credit card. Clients paying with cash get a lower price (discount), while those using credit or debit cards get a slightly higher price, including the merchant charge. A cash discount program allows you to avoid credit or debit card processing fees. The program motivates clients to use cash but gives them the alternative to pay with cards. The following are five benefits most businesses have embraced the use of cash discount programs.
1. Eliminate Credit & Debit Card Processing Fees
Most businesses have switched to cash discount programs because they can eliminate most card processing fees. Businesses make big savings, and they can use the money to grow their savings, expand marketing efforts, and expand operations, among others. Companies responsible for card processing fees (merchant service providers) charge fees to cater for the given services and pay credit card owners and banks the fees, which cater to the biggest percentage. A cash discount program eliminates the associated charges.
2. Customers Have More Choices
A cash discount program essentially offers two different prices to customers. Clients paying with cash get a lower cost that involves a “cash discount.” Those using credit cards pay at a higher price to cater for the processing fee. Cash discount programs provide more options, doing a business to attract bargain hunters and more customers.
Businesses can sustain consistent margins enabling them to make better financial decisions and budget for their future accurately. If you’re not embracing a cash discount program, processing charges can turn into wild cards. When clients use cards, they get charged according to the kind of card.
3. Keep Profit Margins Constant
Conventional processing charges are a percentage of every transaction. The fees create a lot of uncertainty and volatility for business owners searching for a plan or budget ahead. Hence the reason you require cash discount programs that get rid of the associated issues.
Every customer wants a discount. When your clients realize they can pay less through cash, they get ready to benefit from your discount program. In case you raised prices for the cash discount program, and you have older clients, they can pay with cash to continue benefiting from lower costs. A cash discount program eliminates unknown factors; hence the business makes its margins constant across all transactions.
4. Simplifying the Payment Process
With cash discount programs, you likewise simplify the payment process for all parties. When clients use cash, a business significantly minimizes the danger of charge backs, fraud, data breaches, pricing disputes, and other complications.
When your clients benefit from a cash discount program, you get faster access to bigger cash flow. This will permit your business to sort out its bills easily. Your business also benefits from the increase in cash payments. This is experienced in the first half of the month and not the end of the month.
5. Get More Cash
While contactless and mobile payments (modern technologies) have increased the range of payment methods, they also come with demerits. Cash discount programs usually come with several benefits. When a client pays with cash, you get the payment instantly. You don’t have to wait for the merchant to process the transaction. You also don’t restrain clients who want to pay with credit cards. Cash discount programs, thus offer the best solution for all parties.
Paying in cash by clients means your business will have more cash at hand. Available cash is necessary when you want to change customers or when you want to purchase equipment. But if you have partnered with a good MSP, you should receive credit card transactions quickly and conveniently.
Bottom Line
Perhaps, you’re thinking of trying a cash discount program in your business, but you haven’t made the decision. Cash discount programs come with several benefits, particularly when most of your clients pay with credit cards or cash. Regardless of the increase of modern forms of payments, many customers embrace using the traditional method; cash. It is for this reason that many businesses embrace cash discount programs. There are also various trusted merchants offering trusted solutions. Apart from helping your business to thrive, they will ensure you won’t miss any potential business opportunity.
