5 Great Ways to Kickstart Your Small Business Growth Strategy

Starting a business and making it successful are two different things. Most people start businesses without a proper understanding of what it entails. There’s no doubt that the objective of every business owner is to expand and grow as time goes by.

Growth is a continuous process, it doesn’t happen overnight. While there’s no single formula to get ahead of your competitors or attain certain goals, there are things you can do to expand and grow your business. Below are 5 great ways to kickstart your small business growth strategy:

1. Assemble the right team

Before you even start to think about the growth of your company, you need to have the right team in place. Without which you won’t be able to achieve your goals. Hiring the right employees is a great step towards realizing fast growth. This is something that needs to start at a very early stage of your business.

With the right team, you will be able to attain your goals much faster and with ease. It will put your business on the growth trajectory right from the word go. Besides, delegating tasks gives you extra time to focus on other aspects of the business that can promote growth. This means having experts and experienced people handling different roles in your company. And sometimes the more efficient way to do so is by outsourcing part of the tasks or hiring an agency project management team to help stimulate growth.

2. Conduct a SWOT analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. It is a great way of stepping back and reflecting on the successes and failures of your business. A SWOT analysis is particularly valuable if a team is involved. Organize a meeting and critically take notes on all the four categories of SWOT. Ensure that employees from critical areas of your business fully participate in the meeting.

But this should not turn into an arena of blaming one another. Allow each team member to make their contributions without criticism. Your work is to take note of all the points being raised and come up with a strategy after that. A SWOT is usually followed by a growth strategy. The analysis gives you an opportunity to understand the existing threats to your business as well as the opportunities to expand and grow.

3. Reduce your risks

Risk is an unavoidable part of running and growing a business. Although it is not possible to control everything that goes on in your business, there are several ways you can minimize external and internal threats to your business and its ability to grow. One of the best ways to accomplish this is to get coverage for your business.

As a small business owner, you need to manage your growth in order to avert disruptions that can bring your business down unexpectedly. As your business expands, you will need to add equipment, space, or even employees. As such, it would be a good idea to ensure your assets and employees are covered.

4. Put more emphasis on your customer experience

The perception of customers towards your business can either make or break it. Offer quality products and services and you will hear all manner of praise about your brand. Customers are always keen on the quality of services and products being rendered by a business. The fact that they are not telling you doesn’t mean everything is okay.

It would be good to conduct surveys to find out what customers think about your products or services. This will help you know areas to improve to retain existing customers and attract new ones. The way you handle your customers speaks volumes about your business. That’s why all your growth strategies should be geared towards improving customer experience.

5. Always think ahead

Agility is an important virtue for small businesses. However, you need to be meticulous in executing your plans. There’s no need to rush in implementing certain decisions without taking into account the consequences. It is important to take your time and plan ahead. This will help you foresee the challenges you might experience and take precautionary measures.

Thinking ahead should not be a complicated issue. It can be as simple as taking stock of all the ongoing projects and determining which ones to keep and which ones to reconsider.


In a nutshell, achieving growth for your small business requires deliberate planning. You need to put the right team together and come up with ways that will help your business move to the next level. 

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