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Revenues for Women’s Super League (WSL) clubs climbed by 34% to hit £65m during a record-breaking 2023-24 season, according to analysis from the Deloitte Sports Business Group.
Each of the 12 WSL clubs generated over £1m in revenue for the first time, with increases in commercial and matchday revenues contributing to significant growth across the league.
Deloitte is forecasting WSL clubs’ total revenue will reach £100m in the 2025-26 season after the Women’s European Championship next month in Switzerland. Revenues climbed from £48m in the 2022-23 season, an increase driven by growth in commercial revenue, which now accounts for 40% of WSL clubs’ total revenue. The 2023-24 season came after England finished runners-up to Spain in the 2023 Women’s World Cup in Australia and New Zealand.
“Women’s football in England is evolving rapidly,” Tim Bridge, lead partner in the Deloitte Sports Business Group, said in a statement. “While challenges remain, it is clear there is potential for a passionate and engaged fanbase to drive the game’s development. “Capitalising on major international tournaments is important at specific points in time, but sustainable growth hinges on the domestic league’s organic development.”
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The increases were driven mainly by four clubs, with Arsenal (£15.3m), Chelsea (£11.5m), Manchester United (£9.2m) and Manchester City (£6.6m) accounting for about two-thirds of the money made across the league.
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