As part of its Rs 7500-crore investment plan in India, Vivo rolled out phase 1 of its new manufacturing facility in WTC Tech Zone, Greater Noida, Uttar Pradesh, which will produce 8 million devices annually. Vivo’s existing manufacturing set-up in India had a capacity of 25 million units per annum and a workforce of 8000 people.
“We have been wholly aligned with the ‘Make in India’ initiative since our inception in 2014. From time and time again we have shown our commitment to the region by constantly expanding our manufacturing capabilities. With the help of our new facility in Greater Noida, we will be able to meet the growing demands for our products in India,” Nipun Marya, Director-Brand Strategy, Vivo India, said in a statement Wednesday.
The BBK electronics-owned company, which also owns One Plus, plans to add another 5000 employees as part of second phase of the expansion plan which is likely to roll out by the middle of next year.
Currently, all devices catering to Vivo’s Indian market are indigenously made. ET previously reported that the capacity addition plan in India might also translate to exports in future.
As per the latest Counterpoint Q3, 2019 report, Vivo reached its highest ever market share of 17 percent in the Indian Smartphone market driven by its mid segment series (Vivo S1 and Y17) and the online launch of U10, Z1X and Z1Pro devices.