“People are coming to realise that Facebook does not build products for them, but rather Facebook builds products for their data,” Aruna Harder, Chief Operating Officer of Signal Messenger, does not mince words, adding that from the user’s point of view the social network’s policies are very difficult to understand.
Harder underlines that Signal is not here to make money. “Signal is an independent nonprofit, and our only mission is to protect people and help maintain their privacy. We are built to act in the public’s interest, to try and make a meaningful contribution to society by building sustainable technology that respects people and does not rely on the monetisation of personal data.”
Harder says that with privacy becoming a larger topic around the world, India, as a global leader in terms of digital adoption and technology, “will no doubt be at the forefront of many of these conversations”.
“Privacy is not a passing trend. People have always cared about privacy, and if anyone should seek proof, the worldwide movement over the past few weeks can add the strongest testimony. When given a realistic, viable option, people will always value and choose to protect their privacy. It is their fundamental right to do so,” she says, adding that users “have the right to choose who they share it with and don’t, versus being forced to conform”.
This, according to her, makes Signal the “ideal communication solution” for friends and family as well as for professional settings, “where people want that peace of mind knowing their business and/or private details are kept private”.
“Digital conversations on Signal feel as authentic and safe as the conversations that we have in person,” she says, adding that Signal feels “privacy and security should be simple and straightforward just like we experience in our offline lives”. The app is “built to make messaging work like we all assumed it did, just a direct connection between people without any third parties tracking or listening in”. She is categorical that the “only scary aspect of a messenger is when you have to think twice about who else is reading your messages”.
“When it comes to India specifically, Signal’s engineers are working hard to ship the features people are requesting. Rather than borrowing any features, we are more focused on listening to what our customers want, and work on it accordingly, so that we can live up to the high standards that people in India have come to expect from us,” she says, adding how the team is gearing to launch wallpapers, the most requested feature from India.