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Rumor mill: OpenAI is reportedly considering a significant shift in its pricing strategy, potentially charging up to $20,000 per month for specialized AI agents, according to a recent report by The Information. This move appears to be part of OpenAI’s broader plan to introduce a range of agent products designed for specific applications.
Among the various agents being developed, one targeting high-income knowledge workers is expected to carry a monthly subscription fee of $2,000. Meanwhile, a dedicated software developer agent is rumored to be priced at $10,000 per month. The most expensive offering, aimed at facilitating PhD-level research, could reach the upper tier of $20,000 monthly.
Although the details about what these services would offer are still unclear, the company is justifying the pricing structure based on the economic benefits they would provide to clients, which are expected to be major corporations and research organizations rather than individual consumers. The pricing is also likely set to recoup the significant investment OpenAI has made in the AI’s development.
While the timeline for the launch of these higher-priced tools remains uncertain, the interest from investors is notable, the publication said. SoftBank, a significant backer of OpenAI, has pledged to invest $3 billion in the company’s agent products within this fiscal year.
This isn’t the first time The Information has covered OpenAI’s potential pricing changes. Last September, anonymous sources hinted at a possible $2,000 subscription model for access to advanced AI models.
These pricing models align with OpenAI’s ambition to provide tailored solutions for specialized tasks. This year, for example, the company launched new AI agents, Deep Research and Operator, which offer enhanced capabilities in several areas.
Operator can perform complex online tasks with minimal human intervention. Unlike traditional AI models that only generate text, Operator can browse the internet, click buttons, fill forms, and complete real-world tasks. Deep Research offers advanced research and synthesis abilities, including multi-step research and the creation of reports.
Deep Research and Operator are currently available at different price points. Deep Research is now accessible to users of ChatGPT Plus, Team, Edu, and Enterprise subscriptions. Operator, on the other hand, remains exclusive to ChatGPT Pro subscribers, who pay $200 per month.
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