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Rumor mill: OpenAI is quietly developing a new social network reminiscent of Twitter, according to several individuals with direct knowledge of the project. These sources say that the initiative, still in its nascent stages, centers on a prototype that integrates ChatGPT’s image generation capabilities into a social feed.
OpenAI CEO Sam Altman has reportedly been soliciting feedback from select outsiders, though the company has yet to clarify whether the platform will launch as a standalone app or be woven into the existing ChatGPT service, which recently topped global app download charts.
The prospect of OpenAI entering the social media arena could intensify the already heated rivalry between Altman and Elon Musk. Earlier this year, Musk made headlines with an unsolicited $97.4 billion offer to acquire OpenAI – a proposal Altman publicly rebuffed, quipping that OpenAI would consider buying Twitter for $9.74 billion instead.
no thank you but we will buy twitter for $9.74 billion if you want
– Sam Altman (@sama) February 10, 2025
OpenAI’s move also positions the company in direct competition with Meta, which is reportedly preparing to introduce a social feed to its upcoming AI assistant app. When reports first surfaced about Meta’s plans to challenge ChatGPT, Altman responded on X with a tongue-in-cheek remark, hinting that OpenAI might launch its own social app in response.
ok fine maybe we’ll do a social app https://t.co/663VkHN4qB
– Sam Altman (@sama) February 27, 2025
A key motivation behind OpenAI’s social network prototype appears to be acquiring real-time, user-generated data – an asset that both X and Meta already leverage to train their AI models. Musk’s Grok AI, for example, draws on content from X, and Meta’s Llama model is trained on the company’s extensive user data. By building its social platform, OpenAI could gain access to a similar stream of valuable information to enhance its AI systems.
Insiders suggest that OpenAI’s vision includes using artificial intelligence to help users create and share more engaging content. The integration of Grok with X has reportedly sparked envy among other AI labs, particularly for its ability to generate viral posts, sometimes by producing intentionally provocative or humorous content.
Despite the buzz, it remains uncertain whether OpenAI’s social media project will ever reach the public. However, the prototype’s existence underscores the company’s ambitions to expand beyond its current offerings at a time when expectations for its growth are higher than ever.
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