Instead, Musical.ly will merge the live-streaming features of Live.ly into its primary app, which the company says has 50 million monthly active users. The shutdown of Live.ly was first reported by TechCrunch.
“Live-streaming from Live.ly is moving to Musical.ly — our goal is to make it easy to enjoy your favorite short videos and your favorite live content, all in one place,” said a company rep. The company didn’t immediately have info on how many active Live.ly users it had.
Under Bytedance’s ownership, Musical.ly has operated as an independent platform headed by co-founders Louis Yang and Alex Zhu, while collaborating with its parent. Musical.ly has announced the creation of a $50 million in a fund to support its users (or “Musers” in the company’s lingo) with scholarship programs and co-development deals with users and media partners.