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Musical.ly Shuts Down Live.ly, Will Merge Live-Streaming Into Main App – Variety


Musical.ly, the social-video sharing and lip-syncing app maker, is killing off Live.ly two years after it launched the standalone app for live-streaming video.

Instead, Musical.ly will merge the live-streaming features of Live.ly into its primary app, which the company says has 50 million monthly active users. The shutdown of Live.ly was first reported by TechCrunch.

“Live-streaming from Live.ly is moving to Musical.ly — our goal is to make it easy to enjoy your favorite short videos and your favorite live content, all in one place,” said a company rep. The company didn’t immediately have info on how many active Live.ly users it had.

The move comes after Musical.ly was acquired by Chinese tech giant Bytedance last year in a deal reportedly worth up to $1 billion.

Under Bytedance’s ownership, Musical.ly has operated as an independent platform headed by co-founders Louis Yang and Alex Zhu, while collaborating with its parent. Musical.ly has announced the creation of a $50 million in a fund to support its users (or “Musers” in the company’s lingo) with scholarship programs and co-development deals with users and media partners.



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