Lisa Su says Radeon RX 9000 series is AMD’s most successful GPU launch ever

TL;DR: AMD CEO Lisa Su has confirmed that the company’s new Radeon RX 9000 graphics cards have been a massive success, selling 10 times more units than their predecessors in just one week on the market. Su also stated that more RDNA 4 cards are on the way, but did not confirm whether the lineup will include the rumored Radeon RX 9060.

In an interview with Asus China’s Tony Yu, Lisa Su stated that the Radeon RX 9000 series graphics cards have been a major success, becoming AMD’s best-selling GPUs of all time after just one week on the market. According to Su, much of this success can be attributed to the company’s focus on delivering the “best gaming capability” at a “good price point,” making flagship products more accessible to gamers.

When asked about the limited availability of the new cards, Su said that AMD is ramping up production to ensure greater supply at retailers worldwide. She also expressed hope that increased availability would help stabilize pricing by discouraging scalping and price gouging.

Su also revealed that more RDNA 4 cards are on the way but did not confirm whether the lineup will include the Radeon RX 9060, which is rumored to come in 16GB and 8GB variants. Previous leaks suggested that the RX 9060 series could debut in Q2 2025, with Asus and Acer among the board partners developing multiple models with different configurations.

The Radeon RX 9000 series launched earlier this month, “starting at” $549 for the RX 9070 and $599 for the RX 9070 XT. However, due to exceptionally high demand, neither card is available at MSRP, despite repeated assurances from AMD executives.

A week after launch, an AMD executive described the demand as “really unprecedented” and reassured gamers that restocking the GPUs is “priority number one.” AMD’s chief architect of gaming solutions, Frank Azor, also promised that “multiple vendors” would offer at least some variants at MSRP. However, AMD and its board partners are still struggling to keep up with demand, and the few models available at retailers are selling for significantly higher than their official MSRPs.