Lava Mobiles launches its Z series lineup, a budget smartphone, and a fitness band in an online event today. Lava claims that all the phones are completely designed and manufactured in India. All the phones in the lineup are priced below Rs 10,000 to make them more affordable. All phones except the Lava Z1 will be customisable and upgradable as per users’ need including up to 66 combinations.
Lava Z1 is a phone that is targeted at people upgrading from feature phones. It has a 5-inch display with 720p resolution and Corning Gorilla Glass protection. It has chunky bezels on top and bottom. It is powered by MediaTek Helip A20 processor coupled with 2GB RAM and 16GB internal storage. It has a 5MP selfie camera and a 5MP rear smart AI camera. It also has a five-magnet speaker. All of this is backed by a 3,100 mAh battery. Lava also says that it has military-grade certified protection. It is priced at Rs 5,499.
The Lava Z2, Z4 and Z6 phones are customisable. They are powered by MediaTek Helio G35 processor. The RAM on these phones ranges from 2GB to 6GB and similarly, storage can go up to 128GB. It has a 6.5-inch HD+ IPS display with a waterdrop-style notch to house the selfie camera. The cameras are customisable too under the MyZ initiative.
Also, consumers can upgrade their phones’ specifications within one year by just paying for the upgraded parts. Interested buyers can either choose these upgrades or customise a new phone on Lava’s official websites or on their stores. Lava claims that these customisations can be done within an hour on stores subjected to demands.
The price of these customisable smartphones going from Rs 6,999 to Rs 9,999. Lava also launched a fitness band ‘befit’ priced at Rs 2,699.