sortiwa
What just happened? As the US implements new tariffs, consumers could see higher prices for new computers. However, companies like HP are taking proactive steps to minimize disruptions and keep costs down. Unfortunately, those cost-cutting measures include layoffs.
Tech giant HP announced a significant shift in its manufacturing operations. Market watch notes that by the end of its 2025 fiscal year, the tech giant plans to have 90 percent of its manufacturing moved outside of China. The decision comes in response to ongoing trade tensions, particularly the threat of a 10 percent tariff on Chinese imports. The move is part of HP’s broader strategy to enhance its supply chain resilience and adapt to evolving market conditions.
“We have been doing a lot of work to make our supply-chain network more resilient,” HP CEO Enrique Lores said in a recent meeting with analysts and reporters.
It is a significant pivot for the company. Just last year, Ernest Nicolas, chief supply chain officer for the company, asserted that its Chinese operations were one of HP’s most important manufacturing, engineering, and innovation hubs.
“The advanced infrastructure and manufacturing talent pipeline allows it to serve as our standard of production that our global network strives towards,” Nicolas stated.
In addition to relocating production, HP has increased its inventory as a buffer against potential tariff hikes. The company reports that its inventory reached $8.4 billion at the end of the most recent quarter, up from $7.7 billion in the previous period. According to HP CFO Karen Parkhill, this nine-day increase in inventory is part of HP’s “tariff mitigation strategy.” The company has been stockpiling for 72 days now.
An unfortunate part of the company’s strategy is layoffs. It plans to eliminate up to 2,000 positions to balance costs amid tariff uncertainties.
The Palo Alto company’s strategic shift reflects broader industry concerns about the impact of tariffs on the PC market. With traditionally slim profit margins, PC manufacturers have limited capacity to absorb additional costs.
“[It’s] a bit of a cat-and-mouse game as the various negotiations around the world take place,” said Dan Newman, principal analyst at Futurum Research.
That said, analysts expect to see accelerated growth in the PC market during the coming year, driven by several factors. The approaching end-of-support deadline for Windows 10 is anticipated to trigger a significant refresh cycle for hundreds of millions of PC users. Additionally, manufacturers will continue introducing AI-capable PCs with advanced processors, boosting demand.
Recent market data from Canalys indicates a positive trend, with PC shipments growing for the fifth consecutive quarter. In the fourth quarter, OEMs shipped 67.9 million desktops, notebooks, and workstations, an increase of five percent.
Source link