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Even if you have the best business idea in the world, you’ll be hard-pressed to grow your company if no one knows about it. Make sure that your company thrives as soon as it launches by having an effective marketing strategy. With enough promotion, you’ll have more customers than ever.
6 Tips to Attract New Customers
Starting your own business can be exciting and fun, but it’s also incredibly challenging. Even if you start with an amazing product or service, your business will still fail if you don’t get customers. This guide will help you build customers from scratch and make sure they come back for more.
1. Get Some Word-of-Mouth Going
Word-of-mouth referrals are one of your best tools when you’re starting a new business. Since they come directly from people you know and trust, they can help establish credibility and boost awareness in your new business. Encourage all customers to spread the word by offering incentives for reviews or referrals. You want people talking about your product or service as much as possible so that it becomes part of everyday conversation.
2. Reward Repeat Customers
Once you start your business, why not offer products or services that require an ongoing membership? Whether you call it a member’s club or loyalty program, this program is a great way to grow brand awareness. By offering exclusive discounts and deals through your program, you’ll encourage customer loyalty while enticing other potential clients to join.
3. Use Exterior Signs
Exterior signs are an effective way to attract new customers. This is especially important when you first open up because it will help you make new connections right away. Use large, bright exterior signs that are visible from at least a quarter-mile away. When people drive by, they should be able to see your name and phone number.
In addition to new signage, consider adding an inflatable tube man. As potential customers walk or drive by the store, the inflatable will instantly grab their attention. With a custom inflatable designed for your store, you’ll be sure to pique the interest of passersby as they come into your business to learn more.
4. Follow Potential Customers on Social Media
Another way to bring in new customers is through social media. Social media makes it easy for you to gain an understanding of who your potential customers are, where they hang out online, and what kinds of conversations they’re having with each other. Try searching Instagram, Twitter, Facebook, and other networks for keywords related to your business. Consider paid ads for these platforms to make sure your content gets in front of as many eyes as possible. If you see people mentioning things that are similar to what you offer, follow them. Be sure to interact with some of them as well so they get a sense of who you are and your quality customer service.
5. Join Community Groups
A good way to get people into your store is by forming relationships with other businesses and local groups in your area. To find networking or community events, start by looking online at sites like Facebook or Nextdoor; if there aren’t groups currently in your area, maybe you should think about starting one. As a bonus, participating in community events will help build trust with customers and can lead to referrals from other business owners. These are two of your best chances at gaining new customers quickly—so make sure you don’t miss out on them!
6. Redesign Your Website
If you want to attract new customers, it’s time to be proactive and redesign your website before you need to. A fresh, modern look will make it more attractive to your audience and help distinguish your business from competitors. Planning a redesign well in advance will ensure that you don’t rush into changes without thinking them through. It’ll also give you a chance to test new features with customers before making them permanent.
Conclusion
With more customers and loyal clients, your business is sure to take off. Keep these tips on how to gain customers in mind as you prepare to launch your new company.