When you are an entrepreneur, you need to watch your ad costs. That’s because your business will live and die by cash on hand. In most cases, you will have more ideas than you will have money.
That’s why you want to be careful about how you spend your ad dollars. The good news is that there is a new form of targeting that is less expensive and more cost-effective. Known as IP targeting, you can now be as targeted as ever when it comes to selling your product or message.
What is IP Targeting?
IP targeting uses an internet used internet protocol (IP) address in order to target an audience member. An IP address is a unique identifier for each internet user. That means that you can target a specific group of people no matter where they live.
How Does IP Targeting Work for Entrepreneurs?
IP targeting is ideal for entrepreneurs for a selection of reasons. From lower cost to better results, IP targeting can help you get more out of your ad dollars. Here is a look at the top reasons why IP targeting is ideal for entrepreneurs.
Lower Ad Cost
IP targeting will give you a lower ad cost compared to other types of direct marketing. With direct mail, you will have to hire a graphic designer, printer, and mailing company.
When it comes to a telemarketing campaign, you will have to create a call center and hire a telemarketing team. If you want to sell directly, you will have to hire a sales team to get the job done.
With IP targeting, you only need a computer connection and way to pay for your Google or Facebook ad campaign. With IP targeting, you don’t have to pay for a broad audience. You don’t have to pay per click, you simply pay for the list of people on your IP targeting list.
Higher Click-Thru Rate
Because you are targeting a specific group of people, they are more likely to click on your ad. If you are on a tight budget, then you don’t want to waste a single ad dollar. That’s why IP targeting is an effective way to lower your cost per conversion.
No Keyword Research
With IP targeting, you don’t have to waste time and money on keyword research. That’s because you don’t have to “hunt” for your audience and lure them to see your ad. With IP targeting, you already have the audience in your hands. You simply need to concern yourself with showing them your message.
IP targeting is going to be more accurate than targeting people by their interests, geographic location, and income level. In fact, it is harder to find a more effective way to reach new customers. With an IP targeting list, you know exactly who you are talking to. This will give you a much better chance to get a higher click-thru rate.
Target Anyone, Anywhere at Any Time
Another great feature of IP targeting is you can target anyone in the world at any time. This is an advantage you will not find with telemarketing or direct sales. Also, it is much harder to send direct mail to someone internationally. IP targeting gives you the best way to make your message go global.
Faster Than Other Direct Marketing Strategies
With IP targeting, you don’t have to wait for our direct mailer to get produced, and there is no need to wait for a telemarketing team to reach all your target customers. IP targeting doesn’t knock “door to door” like your sales team. You can launch your campaign and within an hour, communicate your message to your target audience. It‘s hard to find a faster way to reach a select audience.
Getting Your Business Going With IP Targeting
IP targeting could be the one tactic that transforms your business. With IP targeting, you can quickly launch your campaign to a targeted audience and get sales in hours instead of weeks. With the right approach, IP targeting can be one of the most effective ways to get sales, expand profits, and grow your business.