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Facebook aims to reach 160 million Americans with Election Hub

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By: Bloomberg |

Published: August 13, 2020 2:11:16 pm





US Presidential elections 2020US presidential elections 2020: Beginning Thursday, US Facebook users who post about voting may start seeing an addendum to their messages — labels directing readers to authoritative information about the upcoming presidential election.

Facebook Inc launched a voting information hub to give users election information, including links to register to vote or volunteer at a local polling station.

The hub, which Chief Executive Officer Mark Zuckerberg first announced in May, will be promoted atop U.S. users’ Facebook and Instagram feeds later this fall. The company expects it will reach 160 million Americans before November’s presidential election, according to Emily Dalton Smith, Facebook’s director of social impact. Facebook will compile information for the site from state officials and groups like the Bipartisan Policy Center and the Federal Voting Assistance Program.

The idea came after Facebook saw value in a similar tool it created to promote accurate information about Covid-19, Dalton Smith said. Facebook has said it’s made protecting the integrity of the 2020 U.S. election its top priority, but the social network is often used to spread misleading information about voting and other election-related topics. Facebook started labeling all posts related to voting last month and those tags will drive users to the election hub. Facebook has publicly touted a goal to help register 4 million people to vote.

The company will also use the hub to share election-day results, Dalton Smith said. But it is already preparing for a scenario in which returns aren’t available immediately given the expectation that many people will vote by mail. Facebook is still finalizing those plans, including which sources it will use for voting results, Dalton Smith said. “It’s a pretty dynamic election season so we’re working on our plans for election night as we speak,” she added.

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