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The company, which has seen a contraction in demand over the past few years, is now working on a fresh revival strategy, including launch of eight new models this year, apart from a greater push towards sustainable and greener vehicles.
“We have a very clear strategy. As we upgrade our models to BS6, and drive in new cars, these will be only petrol or electrified versions,” Balbir Singh Dhillon, head of Audi in India, told TOI. “The focus for us will be electrification, including hybrids and full electrics. The first full-electric will be launched later this year in the eTron premium SUV.”
Dhillon said there is a push towards petrol and electrified vehicles across the world, and “thus it is only natural for Audi India to work in the same direction”. “Looking at these trends, we have decided to keep diesel in abeyance for now. It’s a conscious decision, and a tough and bold one for us.”
Dhillon said this year will be challenging, though some positives seem to be building up. “This year may still be flat for us. Any growth that will come for us is expected only in 2021.”
Audi is planning a series of launches in the upper end of the market, including A8 luxury saloon, an RS (high-performance) version of the Q8, and the eTron electric. Dhillon said the company has also plans to drive in “a few more electric vehicles”, though refusing to give further details.
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