Asus raises RTX 5090 and RX 9070 prices, making graphics cards even more expensive

A hot potato: Hard as it is to believe, new graphics cards from Nvidia and AMD are becoming more expensive. Asus is the latest third-party manufacturer to hike the prices of its RTX 5090 and RX 9070 models, with the former card starting at $2,759 and the latter at $719.

The current graphics card situation is a repeat of what happened during the pandemic-induced chip crisis a few years ago. Buying a new GPU is almost impossible without resorting to eBay, and retailers’ prices make a mockery of MSRPs.

Asus, for example, has increased the price of its GeForce RTX 5090 Astral OC recently. It was already a whopping $3,079 at the start of February. Now, it’s $3,359, a $280 increase. Nvidia’s MSRP for the RTX 5090, remember, is $1,999. And while high-end cards like this are more expensive, the Astral OC was supposed to be $2,800.

Even less premium models further down the product stack are shockingly pricey – and getting more expensive. The TUF OC card is $3,000, and even the non-overclocked version of the card is $2,759 after Asus increased the price by $250 recently.

Also see: GPU Pricing Update Q1 2025 – Fake MSRPs?

It’s not just Team Green’s cards, either. Asus’ cheapest Radeon RX 9070 XT, which has a $599 MSRP, is $719 (Prime XT OC model). If you want the TUF XT OC version, be prepared to pay $800.

Asus’ cheapest RX 9070, which has a $549 MSRP, is $659, while the TUF OC model is $710.

A significant video from our founder/CEO on the RTX 5090 pricing. pic.twitter.com/6GEvYFkD9K

– PowerGPU (@PowerGPU) March 13, 2025

It’s not just consumers being forced to endure high prices and virtually no availability. Last week, Jese Martinez, CEO of custom PC builder PowerGPU, said it took two to three weeks for his company to receive the first batch of RTX 5090 cards following the flagship’s launch.

Martinez said PowerGPU is being offered RTX 5090s anywhere between $3,050 and $3,100 for its systems. And that isn’t even for the high-end models like the Asus ROG Astral; it’s the price for low- to mid-range models. He says that while some clients complain they are getting scalped by PowerGPU, it’s the system builder that is “getting scalped, literally.”

In what could be a glimmer of hope for gamers, AMD said a few days ago that restocking the RX 9070 and RX 9070 XT cards, and at prices that consumers expect, is “priority number one.”

h/t: VideoCards