What is Prime Day sale? It is a two-day only shopping event exclusively for Prime members. Prime Day is an annual celebration with Great Deals, Blockbuster Entertainment and new Product launches only for Prime members. To become a Prime member you can either get a one-month membership by paying Rs 129 or a year by paying Rs 999. To get access to exclusive deals during the Amazon sale take the Prime membership now. During the Prime Day sale, Amazon will offer products across categories including smartphones, wireless audio products, home appliances, home decor and more. For the sale, Amazon has partnered with HDFC Bank to provide credit and debit card holders 10 per cent instant discount over and above the discounts.