Amazon Music’s free tier is now rolling out to its Android, iOS, FireTV, and web apps. Originally announced earlier this year, the ad-supported plan was initially restricted to Echo and other Alexa-powered smart home devices.
Similar to Spotify, Amazon Music’s free tier doesn’t offer on-demand access to its music library and instead, limits listeners to a selection of playlists and stations. Therefore, you can’t simply look up and play a specific album or track. For that, you will have to upgrade to one of the many premium Amazon Music subscriptions. Fortunately, to sign up for it, you don’t need an Amazon Prime membership or a credit card either.
“Music fans will be able to play thousands of stations based on any song, artist, era, and genre; hear top global playlists; and the best in Holiday tunes,” wrote the e-commerce company in a blog post.
Amazon is making the new ad-supported option available in a handful of countries for starters including the US, UK, and Germany. It didn’t specify whether it intends to bring it to the rest of the markets.
The move is likely the result of escalating competition in the music streaming business. As per analytics firm, Statistica, Amazon Music currently ranks seventh in the United States trailing Amazon Music, Spotify, and others by a significant margin.
Apart from the new free tier, Amazon Music has a complicated set of subscriptions. There’s the $12.99/month ($14.99 for non-prime members) Amazon Music HD which gets you unlimited access to over 50 million songs in lossless quality, $7.99 Amazon Music Unlimited ($9.99 for non-prime members) which is the standard non-HD subscription, $3.99 single-device Amazon Music Unlimited which is strictly for one Echo device, and Amazon Prime Music which the company bundles for free with a Prime membership.
Across the globe as well, the music streaming industry is booming with a number of players expanding to new markets. Yesterday, a new report also revealed TikTok’s owner, Bytedance may unveil a new music streaming service next month.