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The big picture: The world’s biggest YouTuber is now laying the groundwork to become a consumer product mogul, with ambitions extending far beyond his viral stunts and extravagant giveaways. Leaked financial documents reveal that MrBeast’s team envisions a future built on selling physical products to his massive fanbase, aiming to transform his company into a multi-billion-dollar empire.
The scoop comes from an investor pitch deck obtained by The Verge, which reveals that Jimmy Donaldson (MrBeast) is seeking to raise $200 million from investors for his company, Beast Industries. This funding round could elevate the company to a staggering valuation of over $5 billion.
MrBeast currently boasts over 372 million subscribers on YouTube, with his chocolate brand, Feastables, already matching the revenue generated by his core YouTube business. However, projections suggest that Feastables will surpass video income as early as this year.
The pitch deck outlines an ambitious push into consumer packaged goods over the next few years, including beverages, snacks, and cereals. There’s even a mobile gaming division in the works, with a potential launch next year. Management predicts that an IPO could occur within the next couple of years.
A Beast Industries spokesperson also confirmed the fundraising plans in a statement to The Verge, saying, “There is strong interest from a wide range of investors” attracted to “the unique reach of the MrBeast platform to build big, sustainable, revenue-generating businesses.”
However, Beast Industries has yet to turn a profit. The company has already lost around $200 million over recent years due to its free-spending approach to YouTube antics.
Despite this, the company appears to be betting on growth. Its two main divisions, Content and Commerce, each brought in approximately $250 million in revenue for 2024, representing a 125 percent year-over-year increase. The Commerce unit, powered by Feastables, saw sales spike by 160 percent from 2023 levels. The Content side remains deeply in the red due to astronomical production costs.
Looking ahead, Feastables alone is forecasted to generate a staggering $520 million in revenue for 2025, with an even more impressive $780 million in 2026. Across all business lines, Beast Industries expects over $900 million in total revenue for 2025, ballooning to $1.6 billion by 2026.
In a recent podcast interview, Donaldson admitted to having “less than a million dollars” in his bank account, stating, “I’m reinvesting every dollar I make” back into fueling more viral content and growth.
His gambles have already paid off with high-profile successes, such as becoming the second-most followed person globally, behind only Cristiano Ronaldo. Additionally, his recent reality show, Beast Games, which cost a fortune to produce, is already the most-watched unscripted series on Amazon.
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